Underlining the importance attached to tourism development at the highest level, the DTCM’s Chairman is His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence. Its Director-General is Khalid A. bin Sulayem.

As part of its marketing role, the DTCM plans and implements an integrated programme of international promotions and publicity activities. This programme includes exhibition participation, marketing visits, presentations and roadshows, familiarisation and assisted visits, advertising brochure production and distribution, media relations and enquiry information services.

In addition to its head office in Dubai, the DTCM has 14 overseas offices. They are located in Philadelphia (covering North America — East and Central), Los Angeles (North America — West Coast), London (the UK and Ireland), Paris (France), Frankfurt (Germany), Stockholm (Scandinavia), Milan (Italy), Moscow (the Russian Federation, CIS and Baltic States), Nairobi (East Africa), Johannesburg (South Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan) and Sydney (Australia and New Zealand).

In assuming its administrative responsibilities within Dubai, the DTCM has now taken over the licensing of hotels, hotel apartments, tour operators, tourist transport companies and travel agents. Its supervisory role also covers all touristic, archaeological and heritage sites, tourism conferences and exhibitions, the operation of tourist information services and the organisation and licensing of tour guides.